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October 30, 2011
MICE Research Institute's activities featured in the November issue of "MICE Japan"

This article is Part 4 in the series "MICE will rejuvenate Japan," entitled "Toward Enhancing the International Competitiveness of Japan's MICE Business."

MICE Research Institute's Kaoru Shibuta and Hiroyuki Sugano, who are authorities on overseas MICE, analyze the current situation and trends in foreign countries with an advanced MICE industry, and propose strategies for enhancing the international competitiveness of Japan's MICE.

Please click here to view the article.